If your goal is to be closer to your clients and, of course, attract potential followers, there are many ways to generate visits and interaction to your corporate website through a social network that has a lot to offer: LinkedIn.
Most organisations, if not nearly all, choose to generate content through Facebook, Instagram, X, and TikTok, but pay less attention to what LinkedIn can provide in terms of brand exposure. This social network is filled with professionals and companies across all sectors, and it helps users spend as much time as possible on their website, while also contributing more traffic than other virtual communities.
LinkedIn currently has one billion members worldwide, with 61 million people using LinkedIn to search for jobs each week. 40% of LinkedIn visitors organically interact with a page each week, and it’s worth noting that LinkedIn members have twice the purchasing power of the average online audience.
Given these advantages, how can we generate more traffic on this social network? Below are some guidelines to help you do just that:
Create a complete profile: All the company’s information about its activities should be included here. Remember, this is the first contact between the user and the brand, so it must make a positive impact from the outset.
Add connections: The more first-degree connections you have, the more clicks and traffic will be driven to your website. It’s not advisable to limit the number of contacts, as this will also limit your visibility. Additionally, it’s recommended to include links to your information on your page.
Find groups related to your brand: LinkedIn has groups with over 500,000 members, which are ideal places to share or link articles not just to associate with the company, but also to help your website build leadership in its field.
Create a group: This is a priority task for building an audience within LinkedIn and generating messages for that audience, aiming to build loyalty over time. This way, you can drive traffic to your own content.
Utilise tools and applications: The social network promotes the visibility of your page. Some applications, like Slideshare (for showcasing presentations) or Polls (which allows you to gather data from your contacts), provide a visual aspect of your site’s latest updates.
We also want to share some commercial statistics about LinkedIn:
- 4 out of 5 people on LinkedIn influence business decisions.
LinkedIn’s main appeal for marketers lies in its ability to target an audience based on their professional role, not just their demographics. This is especially useful for B2B marketers looking to reach decision-makers. - 67 million companies are registered on LinkedIn.
Data shows that 67 million companies have a page on LinkedIn, and this number continues to grow. - 82% of B2B marketers find success on LinkedIn.
Compared to other social platforms, LinkedIn stands out as the most effective for B2B marketing. In fact, 82% of B2B marketers report having their greatest success on LinkedIn. - 2.7 million LinkedIn business pages post content weekly.
Companies are recognising the importance of engaging with customers online. Data shows that 2.7 million business pages on LinkedIn post content every week. - Weekly posts on LinkedIn result in 5.6 times more follower growth.
Companies that manage to post content weekly see a significant increase in follower growth. LinkedIn reports that these companies experience 5.6 times greater growth compared to those that don’t post as frequently. - 40% of LinkedIn users interact with business pages every week.
LinkedIn audiences also show a high level of engagement: 40% of users regularly interact with business pages each week. - 50% of hiring managers use LinkedIn skills data to fill positions.
Skills data is one of the most important features for recruiters to find the right candidate. According to LinkedIn, 50% of hiring managers use this data from LinkedIn profiles to fill vacancies. If your company is looking to fill a position, it should consider the skills section in LinkedIn profiles. - 96% of B2B marketers use LinkedIn for organic social marketing.
These statistics confirm that LinkedIn is the top network for B2B content marketers, followed by Facebook and X (with 80% and 71%, respectively). This is not surprising, given that LinkedIn provides an environment where people expect and seek out business-related content. - 40% of B2B marketers say LinkedIn generates high-quality leads.
LinkedIn users can leverage professional demographic data to target the right people based on their role, company, industry, and seniority. - 77% of content marketers say LinkedIn produces the best organic results.
In addition to being the most used platform by organic marketers, LinkedIn is positioned as the best network for achieving organic results. Far behind, Facebook ranks second with 37%, followed by Instagram with 27% and YouTube with 21%. - 80% of B2B marketers use LinkedIn ads.
It’s not surprising that the top organic social network for B2B marketers is also the most used paid social network. Facebook follows with 69%, and X with 30%. - LinkedIn posts with images receive 2 times higher comment rates.
Organisations seeking to gain the most engagement on their posts should include an image in each of them on LinkedIn. Custom image collages (3-4 images in one post) work especially well, providing users with more visual context and expanding their reach. - LinkedIn pages receive over 2 billion interactions each month.
Being present and active on LinkedIn can expose your brand to a wider audience. Data shows that LinkedIn members interact with LinkedIn pages more than 2 billion times per month.
Remember, it’s not just Facebook, Instagram, X, and TikTok that are channels for brand exposure; with LinkedIn, you can exceed expectations in the future.