Why invest in public relations and marketing for my company?

Strengthening your brand and staying relevant is essential for success.

When Ivy Lee founded the first public relations firm in 1904, he could never have imagined the profound impact this profession would have on resolving corporate conflicts. Strengthening reputation through a “open-door” policy, which ensures transparent communication with the public about a company’s actions, and the implementation of social responsibility strategies became the pillars that continue to solidify the brands of thousands of companies worldwide.

Over the past century, changes have been more than evident, and in recent years, social and digital media have been transforming the public relations and marketing sectors.

Why invest in strengthening your brand and staying top of mind with your consumers and potential clients? The answer is simple: every company aims to sell a product or service, and this combination—public relations and marketing—which requires minimal investment compared to advertising, can become your perfect business partner.

1. 1. Public relations, a growing industry: The Holmes Report confirmed an 11% growth in the sector this year. The authenticity, interaction, credibility, and communication that PR agencies bring to their work, reflected in the success of the strategies they create for their clients, offer a valuable contribution to business growth.
   2. Content marketing, why is it important? To capture attention, nothing is more effective than generating your own content. Aspiring to be a thought leader is no longer far-fetched, as market statistics and projections are valuable material for the media, which are eager for fresh, first-hand data. A study by the consultancy Vocus indicates that 60% of surveyed companies have a content marketing strategy, and 19% plan to include this type of strategy in their plans for the coming year.
   3. A blog is important, but social media is more so: Data from Vocus shows that only 35% of respondents consider having a corporate blog as important. The web, email, and social media are deemed much more important than blogs.
   4. Brand Journalism: This growing phenomenon is based on the creation of high-quality content that adds value and relevance. It’s a tool aimed at spreading news through social media in a viral and positive manner, which can draw the attention of potential clients.

Public relations and marketing coexist in creating tools that shape brand reputation, prevent conflicts, and bring consumers closer. A small treasure within your company’s reach.